Link Building
Build Authority That Converts Prospects Into Customers
We secure strategic backlinks from DR 60-90+ domains that position your B2B SaaS as the trusted authority prospects turn to when making buying decisions
Why Most Link Building Fails B2B SaaS Companies
Here's what we've learned after working with dozens of SaaS companies: random backlinks don't build the kind of authority that closes deals. You need strategic connections that position you as the go-to solution in your space.
Authority Over Volume
We've seen companies with thousands of low-quality links get outranked by competitors with just a few dozen strategic ones. That's because search engines—and your prospects—care more about who's linking to you than how many are linking to you.
Strategic Placement Over Random Mentions
Every link we secure serves a purpose in your customer journey. We don't just get you mentioned—we position your content where prospects are actively researching solutions, building trust at the moment it matters most.
Natural Integration Over Forced Links
When prospects encounter your links, they should feel like a natural next step in their research journey. We craft placements that enhance the user experience rather than interrupt it—because that's what actually drives clicks and conversions.
How We Build Links That Actually Move the Needle
After years of testing what works (and what doesn't) for B2B SaaS companies, we've developed an approach that treats each link as a strategic business asset. Here's how we think about it.
Industry-First Research
We start by understanding where your prospects go for information. Not just any high-authority sites, but the specific publications, communities, and resources your ideal customers actually read and trust when evaluating solutions like yours.
Opportunity Intelligence
While others chase yesterday's opportunities, we're tracking industry conversations, emerging trends, and breaking news that create natural openings for strategic mentions. Think newsjacking, but with genuine value instead of shameless self-promotion that actually builds long-term credibility.
Customer Journey Alignment
Every link we secure connects to content that serves a specific purpose in your sales funnel. Whether it's building awareness, demonstrating expertise, or addressing common objections, each placement is designed to move prospects closer to choosing you.
Internal Architecture Optimization
Getting external links is only half the equation. We strategically structure your internal linking to guide prospects from their entry point to your most valuable content—and ultimately to your conversion pages. It's like designing the perfect sales conversation.
Link Building That Transforms Prospects Into Customers
Most B2B SaaS companies approach link building backwards. They chase metrics that look impressive in reports but don’t actually influence buying decisions. We take a different approach—one focused on building the kind of digital authority that prospects notice, trust, and act on.
Why Our Approach Works for B2B SaaS
Here’s what we’ve learned from working with scaling SaaS companies: the links that drive real business results aren’t always the ones with the highest domain ratings. They’re the ones that:
- Position you as the trusted authority when prospects are evaluating solutions
- Amplify your expertise in the publications your ideal customers actually read
- Build credibility bridges that support your sales team’s conversations
- Create compound authority that makes every piece of content work harder
- Generate qualified referral traffic that converts at higher rates than cold outreach
Most importantly, every link serves your sales team by establishing credibility before prospects even speak with you.
Our Strategic Link Building Process
We’ve refined our methodology through hundreds of campaigns across every stage of SaaS growth:
- Market Intelligence Gathering - We map where your prospects research solutions and who influences their decisions
- Authority Gap Analysis - We identify the credibility connections missing from your current link profile
- Strategic Content Mapping - We align link opportunities with your most valuable customer-facing content
- Relationship-First Outreach - We build genuine partnerships with publishers who matter to your audience
- Performance Attribution - We track not just rankings, but actual business impact from each placement