Product launch and milestones
A new product, a major feature, a market expansion. Moments that signal momentum and give journalists something concrete to cover.
Put your brand in the press your market pays attention to.
Get access to the journalists who cover B2B SaaS in Europe.
Where our stories land
Every B2B SaaS company
has a story worth covering.
We help you identify the angle that makes journalists want to write about you.
Funding announcements
A fundraising round is one of the strongest signals of momentum in B2B SaaS. We position the story around your market and your vision.
Market expansion
Entering a new European market is a story. We frame the why behind the move in a way that resonates with the press in that market.
Data and industry insights
Original data about your market gives journalists something exclusive. We help you turn your internal knowledge into a story the press wants to cover.
Category positioning
When your market is shifting, being cited as an expert in that shift puts your brand at the center of a conversation your buyers are already following.
Growth and traction stories
Significant customer growth, key partnerships, or market validation. Numbers that signal your product is working in the market.
From your story
to earned coverage.
STEP 01
Starts here
Editorial briefing
We start with a conversation about your company, your market, and your moment. We identify what makes your brand worth covering and where the right publications are.
What we explore
- Brand positioning
- Market moment
- Story angles
- Target publications
STEP 02
Story development
We develop the editorial angle and key messages with you. The writing stays with your team. We make sure the story lands the way journalists want to receive it.
What gets built
Editorial angleKey messagesSupporting dataPitch materials
STEP 03
Media mapping
We select the journalists and publications best positioned to cover your story. Each one chosen based on their coverage history and their audience.
How we select
Publication authorityJournalist fitAudience matchCoverage history
STEP 04
Pitching
Each pitch is written for that journalist and that publication. We reach out through direct relationships built across the European B2B tech press.
How we pitch
Personalized outreachDirect relationshipsExclusive angleFollow-up management
STEP 05
Coverage and reporting
Every placement tracked and reported. You see the publication, the reach, and where your brand appears as a result.
What you see
Live placementsPublication authorityAI citation trackingSearch impact
Digital PR built around your brand.
What's included in every engagement.
01 · Story
Story & strategy
- Editorial consulting and story positioning
- Media mapping and journalist selection
02 · Outreach
Outreach & access
- Direct outreach
- Dedicated account manager
- Private channel
03 · Reporting
Intel & reporting
- Live reporting platform 24/7
- Impact tracking
- AI citation monitoring
Exclusive
Roalink Academy
Included with every engagement
Authority, through the press.
Your brand in the press
your market reads.
A 30-minute conversation. We identify the stories your brand can tell and the publications that will cover them.
From €4,000 / month
No lock-in
Direct editor access